Beauteque
Online Store & Subscription Box
K-Beauty took the world by storm and Beauteque was an early adopter of both the e-commerce and subscription models. Proudly worked on the ground floor of a startup to build the brand and helped introduce several products to U.S. markets.
Led a team to create and launch digital campaigns across email, social, influencer, and paid channels. Managed entire e-commerce product catalog through BigCommerce and retailers like YamiBuy, iHerb, Amazon, and Costco. Created monthly and seasonally themed subscription boxes and navigated tight deadlines for print material. Oversaw content production including photo, video, and copy.
Beauteque Monthly
Planned and coordinated monthly themes for two K-Beauty subscription boxes, including informational product material for shipments
Planned and executed monthly email campaigns and automations
Utilized A/B testing to drive business decisions
Oversaw social media accounts and coordinated creating video and photo content
Organized influencer marketing partnerships
Social Media
Wrote scripts for long and short form video
Planned content calendar and organized photo and video shoots
Scheduled posts over multiple platforms, used analytics to improve reach and engagement
Proven success driving traffic to both online store and monthly subscriptions
