What’s Growing On?

Barlow Flower Farm & Garden Center is located in Sea Girt, NJ and was founded by Steve & Leslie Barlow in 1983. My role was to marry traditional farm life with digital strategies to bring the brand in front of both a local and nationwide audience of gardeners.

Online Plant Shopping

Tasked with exploring new channels of selling homegrown plants to local audiences, an online store was built through Shopify. Managed entire project including:

  • Designing and launching Shopify store

  • Creating entire product catalog of live plants and gardening supplies including photos, videos, and copy

  • Navigating logistical challenges of curbside pickup and local delivery

  • Inventory management across multiple locations

  • Integrating marketing channels including email and social

  • Analyzing customer behavior and optimizing content to maximize conversions

Print Publications

Spring Lake Magazine

A local publication featuring the people, places, and events that make Spring lake & Sea Girt so special. I’ve happily contributed both photo and copy in seasonal gardening articles for local homeowners.

Articles Published

Awards & Recognitions

New Jersey Agricultural Society

Barlow Flower Farm: Winner of the 2025 Tony Russo Farmers Marketing Award

The Tony Russo Farmers Marketing Award is presented to a farm market that develops unique marketing plans and tools that promote the sale of farm products to the non-farm public.

Proudly secured the 2025 Tony Russo Farmers Marketing Award for the Barlow family.

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