Howdy, I’m Cass -

a marketing specialist passionate about growing small businesses through heartfelt copy, visual storytelling, & data-driven strategies that captivate customers and drive sales.

Currently working at Barlow Flower Farm.

View my entire portfolio here.

Skills & Experience

  • E-Commerce

    Experience in all aspects from merchandising, inventory management, fulfillment, content management, research & analysis. Specializes in e-commerce marketing.

  • Copywriting

    Skilled at writing for a range of audiences. SEO, emails, social media, blog posts, long-form articles & content, digital & print advertising, scripts for short and long-form video.

  • Email Marketing

    Almost a decade of managing lists & creating engaging campaigns. Proficient with a variety of ESPs: MailChimp, Klaviyo, Constant Contact. Segmenting, automation, retargeting - all of it.

  • Social Media

    Chronically online, in a good way. Experienced in creating calendars and producing/managing content for campaigns across channels: Instagram & Facebook (Meta), X, TikTok, Youtube, Pinterest. Skilled in paid social advertising.

  • B2B & B2C

    Different needs for different audiences. Experience reaching both businesses & consumers through tailored 360 messaging through a variety of channels.

  • Design

    Self-taught and proficient in Adobe Creative Cloud. Experience in creating designs for print, packaging, and digital platforms. Also familiar with designing for retail and POP.

  • Data Analysis

    Simply put: data drives decision-making. Skilled in data analysis and reporting to inform strategy planning and forecasting. Expert in translating data points to communicate with leadership and clients.

  • Digital Advertising

    Deep understanding of search engine optimization and search engine marketing. Experience with Google Ads, Search Console, as well as paid advertising (social media, display, search, affiliate, video),

  • Event Planning

    Ran a popular Winter Makers Makers Market from 2019 - 2025. Handled all coordinating of vendors, securing payments and insurance, physical layout, and marketing for the event.

Drop Me A Line

Let’s collaborate!